Web Marketing Questionnaire

Primary Contact Name

Phone Number

Company Name

Address

Understanding Your Business

What is the mission or purpose of your business?

How do you differentiate your business from your competitors?

Who is your target audience (age, gender, income level, interests, and locality)?

What is your primary industry?

Who are your top 3 competitors (online or offline)?

Planning Your Website

What is the primary message you want to communicate to your website's visitors?

What is the main action you want your visitors to do when they get to your website?

Designing Your Website

First impressions are very important. What IMAGE do you want to project? (Check all that apply)

TraditionalFormalConservativeCasualSeriousCutting EdgeCorporateWeb 2.0FunPersonalFriendlyMinimalistContemporary

Are there existing graphics, logos or photos that need to be integrated into the design of the website?
Please be as specific as possible

Populating Your Website

Have you developed a content outline (aka sitemap) for your website? If so, please list it out below

Do you have all of the content for your website written and ready for integration?

YesNoI Don't Know

Would you be interested in using our content development services so you don't have to write your website's content?

YesNoI Don't Know

Developing Your Website

What special functions or features (if any) will you need for your web site? (e.g. Contact / feedback forms, shopping cart, customer portal, multimedia files, etc.)

Are there other website designs that you like or want to emulate? If so, please provide specific urls.

Marketing Your Website

Have you determined how you are going to market your site online? If so, please specify your online marketing plan

a. What key phrases would you want people to use to find your website? (eg. "Los Angeles Realtor", "San Diego Tax Attorney")

b. On a scale of 1 to 5 (with 5 being the most knowledgeable), how would you rate your knowledge of Search Engine Optimization?

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c. On a scale of 1 to 5 (with 5 being the most knowledgeable), how would you rate your knowledge of Pay per Click Marketing?

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d. On a scale of 1 to 5 (with 5 being the most knowledgeable), how would you rate your knowledge of Social Media Marketing?

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e. Are you interested in learning more about any of the following Internet Marketing Strategies? Check all that apply

Regularly monitor your company's online presenceSubmit your site to website directories/industry buyer's guidesSearch Engine Advertising (Google AdWords, Yahoo Ads, etc.)Search Engine Optimization (helping your site to rank organically)Social Media Marketing (establishing brand equity on top social networks)E-mail Marketing / E-NewslettersHave a Corporate Blog or Participate in Industry Blogs

f. What is your marketing budget for this website?

Maintaining Your Website

Do you already have a hosting account setup for this website? If so, please detail below (eg. GoDaddy, BlueHost, Network Solutions, etc)

Do you plan to update / maintain / support your website in-house?

YesNoI Don't Know

Would you be interested in having us update / maintain / support your website for you?

YesNoI Don't Know

Launching Your Website

Have you already registered a domain name for this website? If so, please provide the domain below.

Do you have a desired website launch date? If so, please explain why you chose that date.