These days, hundreds of websites are being launched. Website owners often do their very best to produce websites that are eye-catching with worthy information. With these two factors in mind, website visitors are believed to increase. However, there are a number of areas to think about within these two factors, and there are also considerations to make when you anticipate long-term performance and success of a website.
Your Website’s Aesthetic Appeal is of Huge Importance
Regardless of the industry you belong to, and no matter how technical your business might be, your website’s aesthetic appeal is immensely important. This simply means that while you may have a vibrant design, your site must be easy on your visitors’ eyes – Only then will you have visitors returning to your site again and again.
Implement Fresh, Clean and Vibrant Designs
Since the rise of the Internet right up till today, an overwhelming number of websites owe their success to aesthetic appeal. So, your website layout, color schemes, brightness, font types and sizes, etc., all certainly count.
Keeping some of the above-mentioned factors in mind, you will notice the kinds of clean-looking websites that are around in 2014. The images are wide and clear, and therefore, are appealing to the browsing eye. Fonts are large, and stand out. Amid other points like these, you will notice a myriad of others that are all targeted at one thing; their aim is to grab your attention immediately.
The right images can bring you success immediately. These must be carefully selected and strategically placed in order to have a maximum effect on your visitors. In this regard, image sizes matter a great deal. For example, if you are launching a typical e-Commerce website, you will need images to be of a size that can be accommodated in a row of 4 or 5, with price specifications and other details mentioned near them.
Content, Font Types and Font Sizes
While fonts types and sizes are exclusive in their aesthetic appeal, you must remember that Content is King. Therefore, the description and presentation of your services and products will have a huge impact on your readers and search engines. Readers are more conscious about the descriptions they come across on websites, and search engines demand fresh and engaging content.
Great content will have great descriptions, and will automatically have all the right key terms and related words pertinent to your services and products.
Call to Action
There a lot of things that you can use for pushing your customers towards making a purchase. As pointed out above, you can use attractive images with prices mentioned, which can motivate customers. However, a more direct Call to Action will exist in the shape of a message that explicitly says something like ‘Buy Now!’ or ‘Get this Product Now!’
For websites that require customers to make an inquiry regarding certain services, a quick sign-up form is commonly seen hovering towards one side whenever you scroll up and down on a page. These usually ask for a name, email address, and phone number, and they have a space for a customer query. Customers find this most convenient.
No matter what type of industry you belong to, and regardless of the nature of your business, you will need to implement most of the elements described above if you want customers and search engines to take your website seriously.